Eden Park

Focus: Brand redevelopment, positioning, design, signage wayfinding, web, packaging.
Agency: Lemonade.

All hands on deck, with the identity and website developed in unison, signage, wayfinding – working closely with Populous the architectural specialists - and packaging following in quick succession – we met the deadlines and satisfied the Board of Directors that Eden Park is “more than just a symbol of Auckland, it was now an international stadium in New Zealand” and we created a brand that is effective, strong and enduring.